What: The World of Coca-Cola
Where: World of Coca-Cola, Pemberton Place, 121 Baker St. NW, Atlanta (404) 676-5151
When: hours vary, see website for Hours of Operation
Cost: Adults (13-64) $16, Seniors (65+) $14, Children (3-12) $12
The World of Coca-Cola, or World of Coke as most people call it, is one of the most popular attractions in Atlanta. Ask kids what they like best and most will say the tasting room where they can sample Coke from all over the world and drink as much as they can stand. Admittedly, the World of Coke is a lot of fun, but it’s also a great place to learn about history, science, and the world around us. Coca-Cola has even put together a teacher toolkit by grade level that corresponds with the Georgia Performance Standards. It’s a great guide for home school groups or type A parents who want to make sure everything they do is educational.
I’m a huge history buff and a Mad Men fan, so the development of the advertising is quite interesting to me. Coke pioneered the use of celebrities in advertising, coupons, premium items and even sports marketing. Coca-Cola has been an Olympic sponsor since the 20’s. The company set up bottling plants around the world during WWII so soldiers could have a little taste of home. In the process, those men became ambassadors for the product internationally and when the war was over, the bottling plants stayed. The tasting room the kids love so much is also a lesson in world cultures. The bitter aperitif Beverly might not be popular in the US, but is in Europe. Even the gift shop offers educational opportunities in recycling. I love all the up cycled products from pop top purses, to the gorgeous bottle chandeliers.