It can be tough to get teens to do anything they don’t want to do, but when you add music, games, demonstrations, giveaways and a celebrity, your chances of success are much higher.
Devin Hester, Mixify Tour Brings Message of Balance to Atlanta Teens
Last week, more than 100 teens from across Atlanta joined Atlanta Falcons’ Wide Receiver, Devin Hester, at Centennial Park for the latest stop on the Mixify Tour, a series of events around the country with fun activities, demonstrations, tips and tools, music, and giveaways — all designed to educate teens about the importance of balancing what they eat and drink with what they do.
The Mixify Tour is part of a multi-year, national program launched last September by the American Beverage Association (ABA), The Coca-Cola Company, Dr Pepper Snapple Group and Pepsico to engage teens and bring a message of balance in everything they eat, drink & do. Developed with input from moms and teens, the program is focused on supporting parents’ efforts to educate their teens about that balance, and help them be mindful of the calories they are consuming – including from beverages like those made by the organizers of the Mixify Tour.
The new Mixify Tour is taking that message of balance on the road with a 25-foot food truck re-purposed into a traveling balance billboard. The truck serves as the center of an event providing activities to demonstrate the importance of balancing “eat, drink & do,” access to experts like fitness instructors to answer questions about balance, group fitness classes, music and ways for teens to share their balance mixes through social media.
Mixify is part of the Balance Calories Initiative, and sponsored this post.